Role: UX Writer
McGarrah Jessee believes in the power of a workplace that embraces diversity, equity and inclusion. Review full policy here.
As a user experience writer, you are first and foremost an advocate for the user. Your goal is to help shape experiences that go beyond simply delivering content and utility by connecting with users through meaningful and memorable experiences. Your tools to do so are words that you craft into copy, calls to action, scripts, voice user interfaces, etc., and these executions are a perfect balance of storytelling and clarity. You do this in collaboration with research, analytics, producer, UX and development team members. The work you do is creative and innovative and inspires your peers.
• Conducting heuristic evaluations and content gap and competitive analyses
• Writing personas and user scenarios based on project discovery findings
• Working with clients and internal team to define business objectives and project goals
• Collaborating with brand planners and UX designers to create a content strategy
• Writing copy that is informed by brand voice and tone, subject matter expertise, UX and SEO best practices, and a willingness to break convention when appropriate
• Actively participating in improving the usability of systems by attending usability testing sessions and interpreting results
• Effectively presenting work internally
• A passion for all things digital (platforms, trends, data, devices, etc.)
• A curiosity for how people interact with technology and a desire to simplify the customer journey at every possible touch point
• Experience working on a wide variety of projects that range from large-scale sites to apps to voice and experiential activations
• A portfolio site must be submitted with explanation of the role you played on a few key projects
• 4–6 years of experience
• Agency experience a plus
Please do not call. All submissions will be reviewed. Thank you.
McGarrah Jessee is an independent brand development agency in Austin, Texas. We partner deeply with uniquely great clients to solve big problems, push creative boundaries and shape all parts of the brand. The result: unusual levels of brand fandom, award-winning work and an employee and client tenure rate that runs counter to the industry.
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We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all of the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to